In the Samuel Curtis Johnson Graduate School of Management .
Only Johnson offers learning immersion courses in corporate finance, digital technology, investment banking, asset management, sustainability, strategic marketing, and strategic operations. Immersions offer a semester of continuous focus, real-world problem solving, and site visits to dozens of companies. Since courses in the immersions change from time to time, you may find the most updated information at the Registrar’s Office in 106 Sage Hall.
CFI—Corporate Finance Immersion
Prerequisite: NCC 5060 with grade of B or better.
Specifically designed for students planning to pursue finance careers. Some students interested in non-finance careers (including consulting) may wish to consider this course, but they should recognize that it is not specifically designed for this purpose. A major objective is to help students make more informed choices about how to launch their finance careers.
DTI—Digital Technology Immersion
Limited enrollment: Johnson and Information Science MPS students with permission of the instructor
The DTI program is designed for students interested in careers at the intersection of management and digital technology, such as data analytics, business intelligence, product management, information technology consulting, and more. Students will get exposed to a variety of topics through a series of guest speakers from a wide range of industries, including high-tech, accounting, marketing, consulting, and others. The highlight of the program is an industry-sponsored semester-long project for a new or existing information technology product. Projects will have an information technology aspect, such as data science, user-centered design, or databases, and a business aspect such as marketing or business strategy. Examples of projects include building a prototype mobile app, improving dashboards with information visualizations and analytics, and making recommendations for the company’s technology operations, social media strategy, or business strategy based on internal and external data. Interdisciplinary project teams consist of a mix of Johnson MBA students with Information Science MPS students enrolled in the program. The project will provide you with the education to work on a real-life problem faced by a company and thus prepare you to excel at your future careers and summer internships. Focused activities will allow students to practice soft skills such as public speaking, team dynamics and leadership through the project work.
IBI—Investment Banking Immersion
Prerequisite: NCC 5060 with grade of B or better.
Enrollment restricted to first-year full-time MBA students pursuing a career in investment banking. Inappropriate for students interested in following a finance career in non-financial industry or non-finance careers (including consulting).
The Investment Banking Immersion Practicum is structured to provide students with “real world” investment banking experience in an academic environment. Students, working in teams, will play the role of investment bankers throughout the semester. Assignments will be structured in the form of client pitch-book presentations, which will generally be presented during class. Students will be exposed to, and will develop a working understanding of, all aspects of the capital raising and merger & acquisition processes.
IRAM—Investment Research and Asset Management
Prerequisite: NCC 5000 and NCC 5060 with grade of B or better.
The course seeks to give students a broad exposure to different facets of the financial markets and develop an awareness of the connectivity between discrete investment markets and the participants in those markets. The course primarily focuses on equity and fixed income investing and the associated analytical and modeling skills required. Other asset classes and investment alternatives such as real estate and options are included as well. Finally, asset allocation and portfolio/risk management considerations are incorporated throughout the course.
SGE—Sustainable Global Enterprise
The SGE immersion provides students with a breadth and depth of knowledge and experience relating to the broad impact of social and environmental issues as well as the strategic opportunity these issues present to firms across a number of industries. Students will spend much of their time in field projects that require them to address real problems currently being faced by companies who expect to receive practical, operational solutions.
*Note: Students electing to take the immersion must choose a minimum of five (5) additional credits of course work from the recommended electives list of Johnson School courses or other courses from other programs at Cornell. Course availability is subject to scheduling.
SMI—Strategic Marketing Immersion
Limited enrollment. Prerequisites: NCC 5000 , NCC 5010 , NCC 5020 , NCC 5030 , and NCC 5060 ; permission of instructor.
Full-time program for the semester; students are not able to take other courses concurrently. The course objective is to train students to think and act like brand or product managers, some of the best trained and most upwardly mobile professionals in industry. While the course focuses on managing consumer product brands, students going into technology marketing, services industry, and consulting have also benefitted from this immersion. Teaching methods include (1) student presentation of cases in class, (2) on-site visits with marketing companies, (3) a brand management simulation game, and (4) a consulting project wherein students solve marketing problems for a company. The consulting project is the capstone deliverable in this course.
SSO—Semester in Strategic Operations
Limited enrollment. Prerequisites: NCC 5010 and NCC 5060 for Johnson School students; permission of instructor.
The Semester in Strategic Operations (SSO) is a semester-long intensive program in understanding how to design, manage, measure, and improve the planning and delivery of goods and services. From its origins as Johnson’s manufacturing immersion, SSO has evolved to provide a balanced view of production, supply chain, and service operations across a wide range of sectors, with examples drawn from aerospace, agriculture, automotive, healthcare, and others. The strategic component of operations emerges as we explore the challenges and opportunities associated with operations’ linkage with human capital, marketing, finance, information technology, and new product development, and as we synchronize operational tactics with business strategy. SSO achieves its learning objectives using (i) class curriculum; (ii) site visits; (iii) guest speakers; and (iv) industry-sponsored projects. A large portion of the course work is team-based and participation in several one-day, off-campus trips is required. SSO enrolls students from the Johnson School, the College of Engineering, and the School of Industrial and Labor Relations, and the course is designed to take advantage of this diversity in the student body.