Courses of Study 2019-2020 
    
    Sep 29, 2020  
Courses of Study 2019-2020 [ARCHIVED CATALOG]

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HADM 2410 - Marketing Principles


     
Fall. 3 credits. Letter grades only.

Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400 , AEM 2420 , HADM 2410, HADM 2430 .
Enrollment limited to: non-SHA students. Not open to: freshmen or graduate students.

Staff.

This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.



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