Courses of Study 2019-2020 
    
    Aug 07, 2020  
Courses of Study 2019-2020 [ARCHIVED CATALOG]

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HADM 2430 - Marketing Management for Services


     
Fall, Spring. 3 credits. Letter grades only.

Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400 , AEM 2420 , HADM 2410 , HADM 2430.
Enrollment limited to: SHA students. Freshmen may not enroll. Satisfies Core requirement for SHA students.

C. Dev, W. Lynn.

Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.

Outcome 1: PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze hospitality marketing challenges.

Outcome 2: PLO 1.2: Students will critically evaluate hospitality marketing challenges and will formulate solutions based on principles from multiple management disciplines.



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